Not as innocent as they seem : a content analysis on gender stereotyping in memes

• Main Authors: Hong, Crystal Zhen Ting, Robinson, Fiona Mei, Toh, Abigail Jia Jing, Goh, Sherlyn Jia Ling
• Other Authors: Edson C. Tandoc Jr
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Mass media::Media effects
• Online Access: http://hdl.handle.net/10356/76589
• Institution: Nanyang Technological University

With internet memes regarded as one of the latest fads in online culture, this exploratory study examines the representation of genders in memes using a content analysis of 638 memes from the Know Your Meme Facebook page. Guided by Erving Goffman’s framework for analysis of gender advertisements, th...