Veritas software corporation : marketing challenges in China

With the increasing relevance of the case study research methodology to problem solving in real-life business situations, this dissertation documented a case study on Veritas Software Corporation, Shanghai Office's (VRTS) market challenges, in China's software industry. More specifically,...

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Bibliographic Details
Main Authors:	Co, Stephen Vincent, Wu, Sophia Wei Bing, Lai, Howe Cheong, Tham, Puah Ling
Other Authors:	Nanyang Business School
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/7675
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-76752024-01-12T10:09:58Z Veritas software corporation : marketing challenges in China Co, Stephen Vincent Wu, Sophia Wei Bing Lai, Howe Cheong Tham, Puah Ling Nanyang Business School DRNTU::Business::Industries and labor With the increasing relevance of the case study research methodology to problem solving in real-life business situations, this dissertation documented a case study on Veritas Software Corporation, Shanghai Office's (VRTS) market challenges, in China's software industry. More specifically, the main objective would be to apply selected western theories to Veritas' challenges in China, to demonstrate how successfully these theories could be integrated with its business practices in the current business environment of China. Master of Business Administration 2008-09-18T07:49:30Z 2008-09-18T07:49:30Z 2006 2006 Thesis http://hdl.handle.net/10356/7675 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Co, Stephen Vincent Wu, Sophia Wei Bing Lai, Howe Cheong Tham, Puah Ling Veritas software corporation : marketing challenges in China
description	With the increasing relevance of the case study research methodology to problem solving in real-life business situations, this dissertation documented a case study on Veritas Software Corporation, Shanghai Office's (VRTS) market challenges, in China's software industry. More specifically, the main objective would be to apply selected western theories to Veritas' challenges in China, to demonstrate how successfully these theories could be integrated with its business practices in the current business environment of China.
author2	Nanyang Business School
author_facet	Nanyang Business School Co, Stephen Vincent Wu, Sophia Wei Bing Lai, Howe Cheong Tham, Puah Ling
format	Theses and Dissertations
author	Co, Stephen Vincent Wu, Sophia Wei Bing Lai, Howe Cheong Tham, Puah Ling
author_sort	Co, Stephen Vincent
title	Veritas software corporation : marketing challenges in China
title_short	Veritas software corporation : marketing challenges in China
title_full	Veritas software corporation : marketing challenges in China
title_fullStr	Veritas software corporation : marketing challenges in China
title_full_unstemmed	Veritas software corporation : marketing challenges in China
title_sort	veritas software corporation : marketing challenges in china
publishDate	2008
url	http://hdl.handle.net/10356/7675
_version_	1789482907980529664

Veritas software corporation : marketing challenges in China

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