Veritas software corporation : marketing challenges in China

• Main Authors: Co, Stephen Vincent, Wu, Sophia Wei Bing, Lai, Howe Cheong, Tham, Puah Ling
• Other Authors: Nanyang Business School
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/7675
• Institution: Nanyang Technological University

With the increasing relevance of the case study research methodology to problem solving in real-life business situations, this dissertation documented a case study on Veritas Software Corporation, Shanghai Office's (VRTS) market challenges, in China's software industry. More specifically,...