Comparing the effectiveness of Internet advertising to other IMC mix components.

Within the last two years, the Internet registered the most rapid growth (i.e., ad revenue, number of users using the medium etc) among media, followed by an abrupt withdrawal of investments as criticisms built up. To better conceptualize its impact, this research positions Internet advertising as a...

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Bibliographic Details
Main Author:	Tan, Dai Shij.
Other Authors:	Nanyang Business School
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Advertising::Advertising method
Online Access:	http://hdl.handle.net/10356/7684
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-7684
record_format	dspace
spelling	sg-ntu-dr.10356-76842024-01-12T10:14:59Z Comparing the effectiveness of Internet advertising to other IMC mix components. Tan, Dai Shij. Nanyang Business School DRNTU::Business::Advertising::Advertising method Within the last two years, the Internet registered the most rapid growth (i.e., ad revenue, number of users using the medium etc) among media, followed by an abrupt withdrawal of investments as criticisms built up. To better conceptualize its impact, this research positions Internet advertising as a component of the Integrated Marketing Communications (IMC) mix. Master of Business 2008-09-18T07:49:38Z 2008-09-18T07:49:38Z 2002 2002 Thesis http://hdl.handle.net/10356/7684 en Nanyang Technological University 127 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Advertising::Advertising method
spellingShingle	DRNTU::Business::Advertising::Advertising method Tan, Dai Shij. Comparing the effectiveness of Internet advertising to other IMC mix components.
description	Within the last two years, the Internet registered the most rapid growth (i.e., ad revenue, number of users using the medium etc) among media, followed by an abrupt withdrawal of investments as criticisms built up. To better conceptualize its impact, this research positions Internet advertising as a component of the Integrated Marketing Communications (IMC) mix.
author2	Nanyang Business School
author_facet	Nanyang Business School Tan, Dai Shij.
format	Theses and Dissertations
author	Tan, Dai Shij.
author_sort	Tan, Dai Shij.
title	Comparing the effectiveness of Internet advertising to other IMC mix components.
title_short	Comparing the effectiveness of Internet advertising to other IMC mix components.
title_full	Comparing the effectiveness of Internet advertising to other IMC mix components.
title_fullStr	Comparing the effectiveness of Internet advertising to other IMC mix components.
title_full_unstemmed	Comparing the effectiveness of Internet advertising to other IMC mix components.
title_sort	comparing the effectiveness of internet advertising to other imc mix components.
publishDate	2008
url	http://hdl.handle.net/10356/7684
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Comparing the effectiveness of Internet advertising to other IMC mix components.

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