Examining the relationship of customer equity drivers (CEDs) on behavioural intentions of spectators from Singapore's professional football clubs

Background: The decline of spectatorship in the Singapore Premier League (SPL) for the past decade is a concern. Nowadays, sports organisations face strong competition for attention and interest. According to the consumer-equity theory, consumer loyalty-intentions can be effectively attained by desi...

Full description

Saved in:
Bibliographic Details
Main Author: Cheong, Yue Seng
Other Authors: Cho Hee Tae
Format: Final Year Project
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/76864
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English