Examining the relationship of customer equity drivers (CEDs) on behavioural intentions of spectators from Singapore's professional football clubs
Background: The decline of spectatorship in the Singapore Premier League (SPL) for the past decade is a concern. Nowadays, sports organisations face strong competition for attention and interest. According to the consumer-equity theory, consumer loyalty-intentions can be effectively attained by desi...
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | Final Year Project |
Language: | English |
Published: |
2019
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/76864 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Language: | English |