Examining the relationship of customer equity drivers (CEDs) on behavioural intentions of spectators from Singapore's professional football clubs
Background: The decline of spectatorship in the Singapore Premier League (SPL) for the past decade is a concern. Nowadays, sports organisations face strong competition for attention and interest. According to the consumer-equity theory, consumer loyalty-intentions can be effectively attained by desi...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2019
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| Online Access: | http://hdl.handle.net/10356/76864 |
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| Institution: | Nanyang Technological University |
| Language: | English |