Examining the relationship of customer equity drivers (CEDs) on behavioural intentions of spectators from Singapore's professional football clubs

• المؤلف الرئيسي: Cheong, Yue Seng
• مؤلفون آخرون: Cho Hee Tae
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2019
• الموضوعات: DRNTU::Science::General::Careers and profession
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/76864

Background: The decline of spectatorship in the Singapore Premier League (SPL) for the past decade is a concern. Nowadays, sports organisations face strong competition for attention and interest. According to the consumer-equity theory, consumer loyalty-intentions can be effectively attained by desi...