E-marketing mode of pharmaceutical in China

• Main Authors: Dong, Xian, Wang, Shuwen, Wu, Xiaolong
• Other Authors: Chen, Shaoxiang
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::International business::Retail::Computer networks
• Online Access: http://hdl.handle.net/10356/7768
• Institution: Nanyang Technological University

Offers a way to establish a Chinese e-marketing mode and states the necessity and feasibility of doing so and an elaboration of important procedures, key factors and major problems to be resolved in the establishment of the e-marketing mode.