E-marketing mode of pharmaceutical in China
Offers a way to establish a Chinese e-marketing mode and states the necessity and feasibility of doing so and an elaboration of important procedures, key factors and major problems to be resolved in the establishment of the e-marketing mode.
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Main Authors: | Dong, Xian, Wang, Shuwen, Wu, Xiaolong |
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Other Authors: | Chen, Shaoxiang |
Format: | Theses and Dissertations |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/7768 |
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Institution: | Nanyang Technological University |
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