E-marketing mode of pharmaceutical in China

Offers a way to establish a Chinese e-marketing mode and states the necessity and feasibility of doing so and an elaboration of important procedures, key factors and major problems to be resolved in the establishment of the e-marketing mode.

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Bibliographic Details
Main Authors: Dong, Xian, Wang, Shuwen, Wu, Xiaolong
Other Authors: Chen, Shaoxiang
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7768
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Institution: Nanyang Technological University

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