Convergence issues in online marketing models : case study of catalog retailers.

The primary objective of this dissertation is to study the on-line retail business models to develop an understanding of the convergence of the catalog retailers in integrating online marketing into their business models.

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Bibliographic Details
Main Authors:	Gupta, Ajay., Ghante, Anantha P. V.
Other Authors:	Sangwan, Sunanda
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Marketing::Internet
Online Access:	http://hdl.handle.net/10356/7799
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Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-7799
record_format	dspace
spelling	sg-ntu-dr.10356-77992024-01-12T10:30:42Z Convergence issues in online marketing models : case study of catalog retailers. Gupta, Ajay. Ghante, Anantha P. V. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Marketing::Internet The primary objective of this dissertation is to study the on-line retail business models to develop an understanding of the convergence of the catalog retailers in integrating online marketing into their business models. Master of Business Administration 2008-09-18T07:51:28Z 2008-09-18T07:51:28Z 2002 2002 Thesis http://hdl.handle.net/10356/7799 en Nanyang Technological University 166 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Marketing::Internet
spellingShingle	DRNTU::Business::Marketing::Internet Gupta, Ajay. Ghante, Anantha P. V. Convergence issues in online marketing models : case study of catalog retailers.
description	The primary objective of this dissertation is to study the on-line retail business models to develop an understanding of the convergence of the catalog retailers in integrating online marketing into their business models.
author2	Sangwan, Sunanda
author_facet	Sangwan, Sunanda Gupta, Ajay. Ghante, Anantha P. V.
format	Theses and Dissertations
author	Gupta, Ajay. Ghante, Anantha P. V.
author_sort	Gupta, Ajay.
title	Convergence issues in online marketing models : case study of catalog retailers.
title_short	Convergence issues in online marketing models : case study of catalog retailers.
title_full	Convergence issues in online marketing models : case study of catalog retailers.
title_fullStr	Convergence issues in online marketing models : case study of catalog retailers.
title_full_unstemmed	Convergence issues in online marketing models : case study of catalog retailers.
title_sort	convergence issues in online marketing models : case study of catalog retailers.
publishDate	2008
url	http://hdl.handle.net/10356/7799
_version_	1789483198582882304

Convergence issues in online marketing models : case study of catalog retailers.

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