Convergence issues in online marketing models : case study of catalog retailers.
The primary objective of this dissertation is to study the on-line retail business models to develop an understanding of the convergence of the catalog retailers in integrating online marketing into their business models.
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7799 |
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| Institution: | Nanyang Technological University |
| Language: | English |