Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT
This paper attempts to understand how TNT introduces a new service offering, the Clinical Express service, for a niche market segment, the life sciences industry, and how TNT exploits the opportunities available to launch the new service offering in a specific market, Vietnam.
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Main Authors: | , , , |
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Other Authors: | |
Format: | Theses and Dissertations |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/7811 |
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Institution: | Nanyang Technological University |
Summary: | This paper attempts to understand how TNT introduces a new service offering, the Clinical Express service, for a niche market segment, the life sciences industry, and how TNT exploits the opportunities available to launch the new service offering in a specific market, Vietnam. |
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