Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT
This paper attempts to understand how TNT introduces a new service offering, the Clinical Express service, for a niche market segment, the life sciences industry, and how TNT exploits the opportunities available to launch the new service offering in a specific market, Vietnam.
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| Format: | Theses and Dissertations |
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2008
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| Online Access: | http://hdl.handle.net/10356/7811 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-78112024-01-12T10:31:54Z Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT Chang, Meng Yi Khoo, Malinda Indrawati Marini, Regina Tang, Hung Kei Nanyang Business School DRNTU::Business::Industries and labor This paper attempts to understand how TNT introduces a new service offering, the Clinical Express service, for a niche market segment, the life sciences industry, and how TNT exploits the opportunities available to launch the new service offering in a specific market, Vietnam. Master of Business Administration 2008-09-18T07:51:39Z 2008-09-18T07:51:39Z 2004 2004 Thesis http://hdl.handle.net/10356/7811 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Chang, Meng Yi Khoo, Malinda Indrawati Marini, Regina Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT |
| description |
This paper attempts to understand how TNT introduces a new service offering, the Clinical Express service, for a niche market segment, the life sciences industry, and how TNT exploits the opportunities available to launch the new service offering in a specific market, Vietnam. |
| author2 |
Tang, Hung Kei |
| author_facet |
Tang, Hung Kei Chang, Meng Yi Khoo, Malinda Indrawati Marini, Regina |
| format |
Theses and Dissertations |
| author |
Chang, Meng Yi Khoo, Malinda Indrawati Marini, Regina |
| author_sort |
Chang, Meng Yi |
| title |
Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT |
| title_short |
Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT |
| title_full |
Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT |
| title_fullStr |
Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT |
| title_full_unstemmed |
Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT |
| title_sort |
pursuing business opportunities in life sciences logistics in vietnam : a case study of tnt |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7811 |
| _version_ |
1789483219398164480 |