Online gaming and virtual community in China

The inner logic of creation and growth of the entertainment and education communities of China's Internet are analyzed, with the research on payoff model focusing on it's culture significance, relating to customization of the Internet community business and the culture of Internet age.

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Bibliographic Details
Main Authors: Na, Jian Qing, Yu, Xiao Ming
Other Authors: Li, Michael Zhi-Feng
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7863
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Institution: Nanyang Technological University

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