An investigation of the consumer socialization process of rural migrant workers in China.

• Main Author: Wang, Jian Feng.
• Other Authors: Nanyang Business School
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/7753
• Institution: Nanyang Technological University

This research investigates the consumer behavior of rural migrants within the People’s Republic of China (PRC) who move from inner-province villages to larger cities or newly developed industrial centers for better opportunities and pays. These consumers arrive in the cities as almost blank slates,...