An investigation of the consumer socialization process of rural migrant workers in China.

This research investigates the consumer behavior of rural migrants within the People’s Republic of China (PRC) who move from inner-province villages to larger cities or newly developed industrial centers for better opportunities and pays. These consumers arrive in the cities as almost blank slates,...

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Bibliographic Details
Main Author:	Wang, Jian Feng.
Other Authors:	Nanyang Business School
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::General::Social aspects
Online Access:	http://hdl.handle.net/10356/7753
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Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-77532023-05-19T07:08:20Z An investigation of the consumer socialization process of rural migrant workers in China. Wang, Jian Feng. Nanyang Business School DRNTU::Business::General::Social aspects This research investigates the consumer behavior of rural migrants within the People’s Republic of China (PRC) who move from inner-province villages to larger cities or newly developed industrial centers for better opportunities and pays. These consumers arrive in the cities as almost blank slates, with few prior encounter with consumer products. Master of Business 2008-09-18T07:50:45Z 2008-09-18T07:50:45Z 2002 2002 Thesis http://hdl.handle.net/10356/7753 en Nanyang Technological University 131 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::General::Social aspects
spellingShingle	DRNTU::Business::General::Social aspects Wang, Jian Feng. An investigation of the consumer socialization process of rural migrant workers in China.
description	This research investigates the consumer behavior of rural migrants within the People’s Republic of China (PRC) who move from inner-province villages to larger cities or newly developed industrial centers for better opportunities and pays. These consumers arrive in the cities as almost blank slates, with few prior encounter with consumer products.
author2	Nanyang Business School
author_facet	Nanyang Business School Wang, Jian Feng.
format	Theses and Dissertations
author	Wang, Jian Feng.
author_sort	Wang, Jian Feng.
title	An investigation of the consumer socialization process of rural migrant workers in China.
title_short	An investigation of the consumer socialization process of rural migrant workers in China.
title_full	An investigation of the consumer socialization process of rural migrant workers in China.
title_fullStr	An investigation of the consumer socialization process of rural migrant workers in China.
title_full_unstemmed	An investigation of the consumer socialization process of rural migrant workers in China.
title_sort	investigation of the consumer socialization process of rural migrant workers in china.
publishDate	2008
url	http://hdl.handle.net/10356/7753
_version_	1770565178975322112

An investigation of the consumer socialization process of rural migrant workers in China.

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