An investigation of the consumer socialization process of rural migrant workers in China.

• 主要作者: Wang, Jian Feng.
• 其他作者: Nanyang Business School
• 格式: Theses and Dissertations
• 語言: English
• 出版: 2008
• 主題: DRNTU::Business::General::Social aspects
• 在線閱讀: http://hdl.handle.net/10356/7753
• 機構: Nanyang Technological University

This research investigates the consumer behavior of rural migrants within the People’s Republic of China (PRC) who move from inner-province villages to larger cities or newly developed industrial centers for better opportunities and pays. These consumers arrive in the cities as almost blank slates,...