An investigation of the consumer socialization process of rural migrant workers in China.

• المؤلف الرئيسي: Wang, Jian Feng.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2008
• الموضوعات: DRNTU::Business::General::Social aspects
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7753

This research investigates the consumer behavior of rural migrants within the People’s Republic of China (PRC) who move from inner-province villages to larger cities or newly developed industrial centers for better opportunities and pays. These consumers arrive in the cities as almost blank slates,...