Identification of dimensions for successful marketing of treasury outsourcing services

Treasury outsourcing services (TOS) is a relatively low risk, fee-based revenue generator and key growth area for many global banks looking to supplement their dwindling traditional sources of income. The International Financial Services Centre (IFSC) in Dublin, Ireland, is home to many of the large...

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Main Authors: Chan, Siau Yen, Lee, Shaw Beng, Lim, Pearl Mei Ling, Vu, Thuy Dung
Other Authors: Sangwan, Sunanda
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7917
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-7917
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spelling sg-ntu-dr.10356-79172024-01-12T10:27:11Z Identification of dimensions for successful marketing of treasury outsourcing services Chan, Siau Yen Lee, Shaw Beng Lim, Pearl Mei Ling Vu, Thuy Dung Sangwan, Sunanda Nanyang Business School DRNTU::Business::Finance::Bank management Treasury outsourcing services (TOS) is a relatively low risk, fee-based revenue generator and key growth area for many global banks looking to supplement their dwindling traditional sources of income. The International Financial Services Centre (IFSC) in Dublin, Ireland, is home to many of the largest players in this niche industry. Master of Business Administration 2008-09-18T07:53:22Z 2008-09-18T07:53:22Z 2003 2003 Thesis http://hdl.handle.net/10356/7917 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Finance::Bank management
spellingShingle DRNTU::Business::Finance::Bank management
Chan, Siau Yen
Lee, Shaw Beng
Lim, Pearl Mei Ling
Vu, Thuy Dung
Identification of dimensions for successful marketing of treasury outsourcing services
description Treasury outsourcing services (TOS) is a relatively low risk, fee-based revenue generator and key growth area for many global banks looking to supplement their dwindling traditional sources of income. The International Financial Services Centre (IFSC) in Dublin, Ireland, is home to many of the largest players in this niche industry.
author2 Sangwan, Sunanda
author_facet Sangwan, Sunanda
Chan, Siau Yen
Lee, Shaw Beng
Lim, Pearl Mei Ling
Vu, Thuy Dung
format Theses and Dissertations
author Chan, Siau Yen
Lee, Shaw Beng
Lim, Pearl Mei Ling
Vu, Thuy Dung
author_sort Chan, Siau Yen
title Identification of dimensions for successful marketing of treasury outsourcing services
title_short Identification of dimensions for successful marketing of treasury outsourcing services
title_full Identification of dimensions for successful marketing of treasury outsourcing services
title_fullStr Identification of dimensions for successful marketing of treasury outsourcing services
title_full_unstemmed Identification of dimensions for successful marketing of treasury outsourcing services
title_sort identification of dimensions for successful marketing of treasury outsourcing services
publishDate 2008
url http://hdl.handle.net/10356/7917
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