Identification of dimensions for successful marketing of treasury outsourcing services
Treasury outsourcing services (TOS) is a relatively low risk, fee-based revenue generator and key growth area for many global banks looking to supplement their dwindling traditional sources of income. The International Financial Services Centre (IFSC) in Dublin, Ireland, is home to many of the large...
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sg-ntu-dr.10356-79172024-01-12T10:27:11Z Identification of dimensions for successful marketing of treasury outsourcing services Chan, Siau Yen Lee, Shaw Beng Lim, Pearl Mei Ling Vu, Thuy Dung Sangwan, Sunanda Nanyang Business School DRNTU::Business::Finance::Bank management Treasury outsourcing services (TOS) is a relatively low risk, fee-based revenue generator and key growth area for many global banks looking to supplement their dwindling traditional sources of income. The International Financial Services Centre (IFSC) in Dublin, Ireland, is home to many of the largest players in this niche industry. Master of Business Administration 2008-09-18T07:53:22Z 2008-09-18T07:53:22Z 2003 2003 Thesis http://hdl.handle.net/10356/7917 Nanyang Technological University application/pdf |
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DRNTU::Business::Finance::Bank management Chan, Siau Yen Lee, Shaw Beng Lim, Pearl Mei Ling Vu, Thuy Dung Identification of dimensions for successful marketing of treasury outsourcing services |
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Treasury outsourcing services (TOS) is a relatively low risk, fee-based revenue generator and key growth area for many global banks looking to supplement their dwindling traditional sources of income. The International Financial Services Centre (IFSC) in Dublin, Ireland, is home to many of the largest players in this niche industry. |
author2 |
Sangwan, Sunanda |
author_facet |
Sangwan, Sunanda Chan, Siau Yen Lee, Shaw Beng Lim, Pearl Mei Ling Vu, Thuy Dung |
format |
Theses and Dissertations |
author |
Chan, Siau Yen Lee, Shaw Beng Lim, Pearl Mei Ling Vu, Thuy Dung |
author_sort |
Chan, Siau Yen |
title |
Identification of dimensions for successful marketing of treasury outsourcing services |
title_short |
Identification of dimensions for successful marketing of treasury outsourcing services |
title_full |
Identification of dimensions for successful marketing of treasury outsourcing services |
title_fullStr |
Identification of dimensions for successful marketing of treasury outsourcing services |
title_full_unstemmed |
Identification of dimensions for successful marketing of treasury outsourcing services |
title_sort |
identification of dimensions for successful marketing of treasury outsourcing services |
publishDate |
2008 |
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http://hdl.handle.net/10356/7917 |
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1789483141438636032 |