Identification of dimensions for successful marketing of treasury outsourcing services

• Main Authors: Chan, Siau Yen, Lee, Shaw Beng, Lim, Pearl Mei Ling, Vu, Thuy Dung
• Other Authors: Sangwan, Sunanda
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Finance::Bank management
• Online Access: http://hdl.handle.net/10356/7917
• Institution: Nanyang Technological University

Treasury outsourcing services (TOS) is a relatively low risk, fee-based revenue generator and key growth area for many global banks looking to supplement their dwindling traditional sources of income. The International Financial Services Centre (IFSC) in Dublin, Ireland, is home to many of the large...