So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes

This study examines horoscopes published in three women’s magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, thre...

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Main Authors: Tandoc, Edson C., Ferrucci, Patrick
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10356/79391
http://hdl.handle.net/10220/25896
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-793912020-03-07T12:15:49Z So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes Tandoc, Edson C. Ferrucci, Patrick Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Media studies This study examines horoscopes published in three women’s magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, three dominant themes emerged: love, money and work. Stereotypes associated with race and age—more than zodiac signs—shape the fate of those who read and believe in what horoscopes predict. Accepted version 2015-06-12T04:38:15Z 2019-12-06T13:24:12Z 2015-06-12T04:38:15Z 2019-12-06T13:24:12Z 2014 2014 Journal Article Tandoc, E. C., & Ferrucci, P. (2014). So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes. Women's studies International forum, 45, 34-41. 0277-5395 https://hdl.handle.net/10356/79391 http://hdl.handle.net/10220/25896 10.1016/j.wsif.2014.05.001 en Women's studies International forum 24 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Mass media::Media studies
spellingShingle DRNTU::Social sciences::Mass media::Media studies
Tandoc, Edson C.
Ferrucci, Patrick
So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes
description This study examines horoscopes published in three women’s magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, three dominant themes emerged: love, money and work. Stereotypes associated with race and age—more than zodiac signs—shape the fate of those who read and believe in what horoscopes predict.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Tandoc, Edson C.
Ferrucci, Patrick
format Article
author Tandoc, Edson C.
Ferrucci, Patrick
author_sort Tandoc, Edson C.
title So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes
title_short So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes
title_full So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes
title_fullStr So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes
title_full_unstemmed So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes
title_sort so says the stars : a textual analysis of glamour, essence and teen vogue horoscopes
publishDate 2015
url https://hdl.handle.net/10356/79391
http://hdl.handle.net/10220/25896
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