So says the stars : a textual analysis of glamour, essence and teen vogue horoscopes

• Main Authors: Tandoc, Edson C., Ferrucci, Patrick
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Mass media::Media studies
• Online Access: https://hdl.handle.net/10356/79391; http://hdl.handle.net/10220/25896
• Institution: Nanyang Technological University

This study examines horoscopes published in three women’s magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, thre...