Let's vote to classify authentic and manipulative online reviews : the role of comprehensibility, informativeness and writing style

Scholars increasingly seek to investigate differences between authentic and manipulative online reviews. A common line of research argues that authentic and manipulative reviews are distinguishable based on three textual characteristics, namely, comprehensibility, informativeness and writing style....

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Bibliographic Details
Main Authors: Banerjee, Snehasish, Chua, Alton Y. K., Kim, Jung-Jae
Other Authors: Wee Kim Wee School of Communication and Information
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10356/80816
http://hdl.handle.net/10220/38862
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Institution: Nanyang Technological University
Language: English
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Summary:Scholars increasingly seek to investigate differences between authentic and manipulative online reviews. A common line of research argues that authentic and manipulative reviews are distinguishable based on three textual characteristics, namely, comprehensibility, informativeness and writing style. Although recent studies have analyzed differences between authentic and manipulative reviews in terms of these textual characteristics, they often lack in terms of methodological rigor. For one, datasets used for analysis are not always representative. Moreover, only few machine learning algorithms are used to classify authentic and manipulative reviews. Recognizing the value of methodological rigor, this paper extends prior studies by examining textual differences between authentic and manipulative reviews using a more representative dataset. Moreover, authentic and manipulative reviews were classified using a voting among multiple classifiers that had been used in recent literature. The implications of the results are discussed.