Product damage and free sampling : a newsvendor model with passive and proactive self-consumption

A retailer sells a single product for a single period. During transportation and storage, some of these products are consumed by the retailer either (1) due to unavoidable damages (passive self-consumption), or (2) distributed for free to the customers (proactive self-consumption). This creates a mi...

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Bibliographic Details
Main Author: Liu, Fang
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10356/81354
http://hdl.handle.net/10220/39213
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Institution: Nanyang Technological University
Language: English