Product damage and free sampling : a newsvendor model with passive and proactive self-consumption
A retailer sells a single product for a single period. During transportation and storage, some of these products are consumed by the retailer either (1) due to unavoidable damages (passive self-consumption), or (2) distributed for free to the customers (proactive self-consumption). This creates a mi...
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Main Author: | Liu, Fang |
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Other Authors: | Nanyang Business School |
Format: | Article |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/81354 http://hdl.handle.net/10220/39213 |
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Institution: | Nanyang Technological University |
Language: | English |
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