Understanding the information needs of Singapore marketing managers for making strategic decisions
Singapore need to expand their market abroad because the local market and resources are limited, and competition is intense. It is by venturing abroad and by redirecting internationally, there would be more long term opportunities for optimal growth. Although there will be more emerging markets inte...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/8177 |
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| Institution: | Nanyang Technological University |