Understanding the information needs of Singapore marketing managers for making strategic decisions

• Main Author: Lee, Joseph Siew Hoong.
• Other Authors: Ritter, Waltraut
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Library and information science
• Online Access: http://hdl.handle.net/10356/8177
• Institution: Nanyang Technological University

Singapore need to expand their market abroad because the local market and resources are limited, and competition is intense. It is by venturing abroad and by redirecting internationally, there would be more long term opportunities for optimal growth. Although there will be more emerging markets inte...