Understanding the information needs of Singapore marketing managers for making strategic decisions

Understanding the information needs of Singapore marketing managers for making strategic decisions

Singapore need to expand their market abroad because the local market and resources are limited, and competition is intense. It is by venturing abroad and by redirecting internationally, there would be more long term opportunities for optimal growth. Although there will be more emerging markets inte...

Full description

Saved in:
Bibliographic Details
Main Author: Lee, Joseph Siew Hoong.
Other Authors: Ritter, Waltraut
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Library and information science
Online Access:http://hdl.handle.net/10356/8177
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-8177
record_format dspace
spelling sg-ntu-dr.10356-81772020-09-27T20:18:24Z Understanding the information needs of Singapore marketing managers for making strategic decisions Lee, Joseph Siew Hoong. Ritter, Waltraut School of Applied Science DRNTU::Library and information science Singapore need to expand their market abroad because the local market and resources are limited, and competition is intense. It is by venturing abroad and by redirecting internationally, there would be more long term opportunities for optimal growth. Although there will be more emerging markets internationally, but along its course, Singapore organizations will also be fraught with threats of more intense competition arising from the rapid economic growth of the neighboring countries. Master of Science (Information Studies) 2008-09-23T09:23:34Z 2008-09-23T09:23:34Z 2000 2000 Thesis http://hdl.handle.net/10356/8177 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Library and information science
spellingShingle DRNTU::Library and information science
Lee, Joseph Siew Hoong.
Understanding the information needs of Singapore marketing managers for making strategic decisions
description Singapore need to expand their market abroad because the local market and resources are limited, and competition is intense. It is by venturing abroad and by redirecting internationally, there would be more long term opportunities for optimal growth. Although there will be more emerging markets internationally, but along its course, Singapore organizations will also be fraught with threats of more intense competition arising from the rapid economic growth of the neighboring countries.
author2 Ritter, Waltraut
author_facet Ritter, Waltraut
Lee, Joseph Siew Hoong.
format Theses and Dissertations
author Lee, Joseph Siew Hoong.
author_sort Lee, Joseph Siew Hoong.
title Understanding the information needs of Singapore marketing managers for making strategic decisions
title_short Understanding the information needs of Singapore marketing managers for making strategic decisions
title_full Understanding the information needs of Singapore marketing managers for making strategic decisions
title_fullStr Understanding the information needs of Singapore marketing managers for making strategic decisions
title_full_unstemmed Understanding the information needs of Singapore marketing managers for making strategic decisions
title_sort understanding the information needs of singapore marketing managers for making strategic decisions
publishDate 2008
url http://hdl.handle.net/10356/8177
_version_ 1681059307202805760

Similar Items