Aeronautic giants of the new millennium : strategic competitiveness of five major players.

• Main Authors: Soh, Carine Geok Khim., Tan, Joyce Sui Tin., Tan, Cheryl Si Ning.
• Other Authors: Wan, Chew Yoong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Competition
• Online Access: http://hdl.handle.net/10356/8265
• Institution: Nanyang Technological University

The report provides an overview of the industrial structure and dynamics of the airline industry. It analyses the competitive strategies and financial performance of 5 airlines, namely Singapore Airlines, Cathay Pacific, British Airways, Scandinavian Airline Systems and Qantas Airways. Finally, reco...