Aeronautic giants of the new millennium : strategic competitiveness of five major players.

• Main Authors: Soh, Carine Geok Khim., Tan, Joyce Sui Tin., Tan, Cheryl Si Ning.
• 其他作者: Wan, Chew Yoong
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Management::Competition
• 在線閱讀: http://hdl.handle.net/10356/8265

The report provides an overview of the industrial structure and dynamics of the airline industry. It analyses the competitive strategies and financial performance of 5 airlines, namely Singapore Airlines, Cathay Pacific, British Airways, Scandinavian Airline Systems and Qantas Airways. Finally, reco...