Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions.

This paper attempts to explore whether brands (in the fastfood and handphone industries) have consistent online and offline brand images. The nature and implicationsof any inconsistencies found are reviewed.

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Bibliographic Details
Main Authors:	Neo, Yen Leng., Tan, Jinyu., Teo, Weini.
Other Authors:	Xia, Yang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/8292
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8292
record_format	dspace
spelling	sg-ntu-dr.10356-82922023-05-19T03:30:03Z Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions. Neo, Yen Leng. Tan, Jinyu. Teo, Weini. Xia, Yang Nanyang Business School DRNTU::Business This paper attempts to explore whether brands (in the fastfood and handphone industries) have consistent online and offline brand images. The nature and implicationsof any inconsistencies found are reviewed. 2008-09-24T07:19:30Z 2008-09-24T07:19:30Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8292 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business
spellingShingle	DRNTU::Business Neo, Yen Leng. Tan, Jinyu. Teo, Weini. Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions.
description	This paper attempts to explore whether brands (in the fastfood and handphone industries) have consistent online and offline brand images. The nature and implicationsof any inconsistencies found are reviewed.
author2	Xia, Yang
author_facet	Xia, Yang Neo, Yen Leng. Tan, Jinyu. Teo, Weini.
format	Final Year Project
author	Neo, Yen Leng. Tan, Jinyu. Teo, Weini.
author_sort	Neo, Yen Leng.
title	Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions.
title_short	Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions.
title_full	Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions.
title_fullStr	Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions.
title_full_unstemmed	Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions.
title_sort	exploratory study of perceived brand-image inconsistency in traditional versus internet-based promotions.
publishDate	2008
url	http://hdl.handle.net/10356/8292
_version_	1770564922438057984

Exploratory study of perceived brand-image inconsistency in traditional versus Internet-based promotions.

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