Virtual communities and marketing : value creation through virtual communities

Virtual communities and marketing : value creation through virtual communities

This project aims to aggregate, validate and measure the business values created by virtual communities. The values accruing to members, businesses and organizations were juxtaposed and compared. Subsequently we developed a framework for the classification of virtual communities, which we believe wo...

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Main Authors: Ang, Kok Wee, Wee, Mary Yue Shun, Yong, Mark Li Hao
Other Authors: Sangwan, Sunanda
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Information technology
Online Access:http://hdl.handle.net/10356/8296
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8296
record_format dspace
spelling sg-ntu-dr.10356-82962023-05-19T05:45:01Z Virtual communities and marketing : value creation through virtual communities Ang, Kok Wee Wee, Mary Yue Shun Yong, Mark Li Hao Sangwan, Sunanda Nanyang Business School DRNTU::Business::Information technology This project aims to aggregate, validate and measure the business values created by virtual communities. The values accruing to members, businesses and organizations were juxtaposed and compared. Subsequently we developed a framework for the classification of virtual communities, which we believe would be beneficial for future research on virtual communities. 2008-09-24T07:19:32Z 2008-09-24T07:19:32Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8296 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Information technology
spellingShingle DRNTU::Business::Information technology
Ang, Kok Wee
Wee, Mary Yue Shun
Yong, Mark Li Hao
Virtual communities and marketing : value creation through virtual communities
description This project aims to aggregate, validate and measure the business values created by virtual communities. The values accruing to members, businesses and organizations were juxtaposed and compared. Subsequently we developed a framework for the classification of virtual communities, which we believe would be beneficial for future research on virtual communities.
author2 Sangwan, Sunanda
author_facet Sangwan, Sunanda
Ang, Kok Wee
Wee, Mary Yue Shun
Yong, Mark Li Hao
format Final Year Project
author Ang, Kok Wee
Wee, Mary Yue Shun
Yong, Mark Li Hao
author_sort Ang, Kok Wee
title Virtual communities and marketing : value creation through virtual communities
title_short Virtual communities and marketing : value creation through virtual communities
title_full Virtual communities and marketing : value creation through virtual communities
title_fullStr Virtual communities and marketing : value creation through virtual communities
title_full_unstemmed Virtual communities and marketing : value creation through virtual communities
title_sort virtual communities and marketing : value creation through virtual communities
publishDate 2008
url http://hdl.handle.net/10356/8296
_version_ 1770564986013220864

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