Comparison of service quality between a small bank and a large bank

This project compares a small bank (Keppel TatLee) with a big bank (DBS) in terms of the quality of service provided. Various aspects of service quality were explored and taken into account when carrying out the comparison.

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Bibliographic Details
Main Authors: Chai, Cherry Ching Chen, Lim, Fung Fung, Singh, Rajpal
Other Authors: Gerrard, Philip
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8338
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Institution: Nanyang Technological University
Description
Summary:This project compares a small bank (Keppel TatLee) with a big bank (DBS) in terms of the quality of service provided. Various aspects of service quality were explored and taken into account when carrying out the comparison.