Exploratory study on the banking behaviour of credit card users and their characteristics

This report seeks to establish why credit card users engage in multiple or single banking and to see if there is any difference in the demographic and psychographic characteristics between the two groups. It also examines whether psychographics can better differentiate them than demographics.

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Bibliographic Details
Main Authors:	Pang, May Yee, Teh, Beng Khim, Yew, Lai Yee
Other Authors:	Gerrard, Philip
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Finance::Banking
Online Access:	http://hdl.handle.net/10356/8340
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8340
record_format	dspace
spelling	sg-ntu-dr.10356-83402023-05-19T06:09:04Z Exploratory study on the banking behaviour of credit card users and their characteristics Pang, May Yee Teh, Beng Khim Yew, Lai Yee Gerrard, Philip Nanyang Business School DRNTU::Business::Finance::Banking This report seeks to establish why credit card users engage in multiple or single banking and to see if there is any difference in the demographic and psychographic characteristics between the two groups. It also examines whether psychographics can better differentiate them than demographics. 2008-09-24T07:20:01Z 2008-09-24T07:20:01Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8340 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance::Banking
spellingShingle	DRNTU::Business::Finance::Banking Pang, May Yee Teh, Beng Khim Yew, Lai Yee Exploratory study on the banking behaviour of credit card users and their characteristics
description	This report seeks to establish why credit card users engage in multiple or single banking and to see if there is any difference in the demographic and psychographic characteristics between the two groups. It also examines whether psychographics can better differentiate them than demographics.
author2	Gerrard, Philip
author_facet	Gerrard, Philip Pang, May Yee Teh, Beng Khim Yew, Lai Yee
format	Final Year Project
author	Pang, May Yee Teh, Beng Khim Yew, Lai Yee
author_sort	Pang, May Yee
title	Exploratory study on the banking behaviour of credit card users and their characteristics
title_short	Exploratory study on the banking behaviour of credit card users and their characteristics
title_full	Exploratory study on the banking behaviour of credit card users and their characteristics
title_fullStr	Exploratory study on the banking behaviour of credit card users and their characteristics
title_full_unstemmed	Exploratory study on the banking behaviour of credit card users and their characteristics
title_sort	exploratory study on the banking behaviour of credit card users and their characteristics
publishDate	2008
url	http://hdl.handle.net/10356/8340
_version_	1770565639960788992

Exploratory study on the banking behaviour of credit card users and their characteristics

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