Exploratory study on the banking behaviour of credit card users and their characteristics

This report seeks to establish why credit card users engage in multiple or single banking and to see if there is any difference in the demographic and psychographic characteristics between the two groups. It also examines whether psychographics can better differentiate them than demographics.

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書目詳細資料
Main Authors: Pang, May Yee, Teh, Beng Khim, Yew, Lai Yee
其他作者: Gerrard, Philip
格式: Final Year Project
出版: 2008
主題:
在線閱讀:http://hdl.handle.net/10356/8340
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機構: Nanyang Technological University