Determinants of intention to shop online.

Determinants of intention to shop online.

This study investigates the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the Theory of Planned Behavior. Implications to researchers and e-retailers were highlighted in this study.

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Bibliographic Details
Main Authors: See, Yew Ping., Seah, Chee Hung., Tan, Chia Chi.
Other Authors: Goby, Valerie Priscilla
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::International business::Retail::Computer networks
Online Access:http://hdl.handle.net/10356/8363
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Institution: Nanyang Technological University
Description
Summary:This study investigates the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the Theory of Planned Behavior. Implications to researchers and e-retailers were highlighted in this study.

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