Determinants of intention to shop online.
This study investigates the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the Theory of Planned Behavior. Implications to researchers and e-retailers were highlighted in this study.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8363 |
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| Institution: | Nanyang Technological University |