Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.

The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.

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Bibliographic Details
Main Authors:	Chua, Ai Chuin., Ng, Corrina Siok Im., Teo, Jenny.
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8379
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8379
record_format	dspace
spelling	sg-ntu-dr.10356-83792023-05-19T05:41:35Z Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour. Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects. 2008-09-24T07:20:26Z 2008-09-24T07:20:26Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8379 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny. Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
description	The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.
author2	Low, Peter Issac Siow Siam
author_facet	Low, Peter Issac Siow Siam Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny.
format	Final Year Project
author	Chua, Ai Chuin. Ng, Corrina Siok Im. Teo, Jenny.
author_sort	Chua, Ai Chuin.
title	Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
title_short	Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
title_full	Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
title_fullStr	Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
title_full_unstemmed	Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
title_sort	exploratory study of the effects of country-of-origin (coo) and brand name cues on consumer buyer behaviour.
publishDate	2008
url	http://hdl.handle.net/10356/8379
_version_	1770566834817335296

Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.

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