Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.

• Main Authors: Chua, Ai Chuin., Ng, Corrina Siok Im., Teo, Jenny.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8379
• Institution: Nanyang Technological University

The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.