Case study on DBS' acquisition of POSB : the loss of the "people's bank"?

The project explores the impact of DBS' acquisition of POSB on the public, based on the principles of corporate identity, corporate communication, corporate image and corporate reputation.

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Bibliographic Details
Main Authors:	Chin, Kwai Fen., Soh, Yeng.
Other Authors:	Connor, Michael Daniel
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Finance::Bank management
Online Access:	http://hdl.handle.net/10356/8401
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8401
record_format	dspace
spelling	sg-ntu-dr.10356-84012023-05-19T06:09:02Z Case study on DBS' acquisition of POSB : the loss of the "people's bank"? Chin, Kwai Fen. Soh, Yeng. Connor, Michael Daniel Nanyang Business School DRNTU::Business::Finance::Bank management The project explores the impact of DBS' acquisition of POSB on the public, based on the principles of corporate identity, corporate communication, corporate image and corporate reputation. 2008-09-24T07:20:51Z 2008-09-24T07:20:51Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8401 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance::Bank management
spellingShingle	DRNTU::Business::Finance::Bank management Chin, Kwai Fen. Soh, Yeng. Case study on DBS' acquisition of POSB : the loss of the "people's bank"?
description	The project explores the impact of DBS' acquisition of POSB on the public, based on the principles of corporate identity, corporate communication, corporate image and corporate reputation.
author2	Connor, Michael Daniel
author_facet	Connor, Michael Daniel Chin, Kwai Fen. Soh, Yeng.
format	Final Year Project
author	Chin, Kwai Fen. Soh, Yeng.
author_sort	Chin, Kwai Fen.
title	Case study on DBS' acquisition of POSB : the loss of the "people's bank"?
title_short	Case study on DBS' acquisition of POSB : the loss of the "people's bank"?
title_full	Case study on DBS' acquisition of POSB : the loss of the "people's bank"?
title_fullStr	Case study on DBS' acquisition of POSB : the loss of the "people's bank"?
title_full_unstemmed	Case study on DBS' acquisition of POSB : the loss of the "people's bank"?
title_sort	case study on dbs' acquisition of posb : the loss of the "people's bank"?
publishDate	2008
url	http://hdl.handle.net/10356/8401
_version_	1770567582770790400

Case study on DBS' acquisition of POSB : the loss of the "people's bank"?

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