Case study on DBS' acquisition of POSB : the loss of the "people's bank"?

The project explores the impact of DBS' acquisition of POSB on the public, based on the principles of corporate identity, corporate communication, corporate image and corporate reputation.

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Bibliographic Details
Main Authors: Chin, Kwai Fen., Soh, Yeng.
Other Authors: Connor, Michael Daniel
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8401
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Institution: Nanyang Technological University
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