Case study on DBS' acquisition of POSB : the loss of the "people's bank"?

• Main Authors: Chin, Kwai Fen., Soh, Yeng.
• Other Authors: Connor, Michael Daniel
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Bank management
• Online Access: http://hdl.handle.net/10356/8401
• Institution: Nanyang Technological University

The project explores the impact of DBS' acquisition of POSB on the public, based on the principles of corporate identity, corporate communication, corporate image and corporate reputation.