Exploratory study on gender differences in service perception.

This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.

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Bibliographic Details
Main Authors: Ong, Geok San., Teo, Bee Koon., Toh, Han Leng.
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8432
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Institution: Nanyang Technological University
Description
Summary:This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.