Exploratory study on gender differences in service perception.

• Main Authors: Ong, Geok San., Teo, Bee Koon., Toh, Han Leng.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8432
• Institution: Nanyang Technological University

This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.