Decision system analysis of advertising agency decisions.
A study of how advertising decisions are made by marketing agencies via the use of DSA - Decision Systems Analysis. DSA applies the concept of flowcharts development to document the decision making processes.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8486 |
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| Institution: | Nanyang Technological University |
| Summary: | A study of how advertising decisions are made by marketing agencies via the use of DSA - Decision Systems Analysis. DSA applies the concept of flowcharts development to document the decision making processes. |
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