Decision system analysis of advertising agency decisions.

A study of how advertising decisions are made by marketing agencies via the use of DSA - Decision Systems Analysis. DSA applies the concept of flowcharts development to document the decision making processes.

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Bibliographic Details
Main Authors:	Singh, Bajaj Gurmit., Leow, Teck Wee., Oomur Antish.
Other Authors:	Marshall, Roger
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Agency
Online Access:	http://hdl.handle.net/10356/8486
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Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-84862023-05-19T07:23:07Z Decision system analysis of advertising agency decisions. Singh, Bajaj Gurmit. Leow, Teck Wee. Oomur Antish. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Agency A study of how advertising decisions are made by marketing agencies via the use of DSA - Decision Systems Analysis. DSA applies the concept of flowcharts development to document the decision making processes. 2008-09-24T07:21:50Z 2008-09-24T07:21:50Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8486 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Agency
spellingShingle	DRNTU::Business::Advertising::Agency Singh, Bajaj Gurmit. Leow, Teck Wee. Oomur Antish. Decision system analysis of advertising agency decisions.
description	A study of how advertising decisions are made by marketing agencies via the use of DSA - Decision Systems Analysis. DSA applies the concept of flowcharts development to document the decision making processes.
author2	Marshall, Roger
author_facet	Marshall, Roger Singh, Bajaj Gurmit. Leow, Teck Wee. Oomur Antish.
format	Final Year Project
author	Singh, Bajaj Gurmit. Leow, Teck Wee. Oomur Antish.
author_sort	Singh, Bajaj Gurmit.
title	Decision system analysis of advertising agency decisions.
title_short	Decision system analysis of advertising agency decisions.
title_full	Decision system analysis of advertising agency decisions.
title_fullStr	Decision system analysis of advertising agency decisions.
title_full_unstemmed	Decision system analysis of advertising agency decisions.
title_sort	decision system analysis of advertising agency decisions.
publishDate	2008
url	http://hdl.handle.net/10356/8486
_version_	1770566320685842432

Decision system analysis of advertising agency decisions.

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