Decision system analysis of advertising agency decisions.
A study of how advertising decisions are made by marketing agencies via the use of DSA - Decision Systems Analysis. DSA applies the concept of flowcharts development to document the decision making processes.
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Main Authors: | Singh, Bajaj Gurmit., Leow, Teck Wee., Oomur Antish. |
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Other Authors: | Marshall, Roger |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8486 |
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Institution: | Nanyang Technological University |
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