Liberalization in the mobile phone industry and its impact on Singapore consumers.
A study on the perceived effects of liberalization in the mobile phone industry. Also touched on the issue of customer loyalty and performance evaluation for the 3 main mobile telecom operators (SingTel, MobileOne, and StarHub).
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8495 |
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| Institution: | Nanyang Technological University |
| Summary: | A study on the perceived effects of liberalization in the mobile phone industry. Also touched on the issue of customer loyalty and performance evaluation for the 3 main mobile telecom operators (SingTel, MobileOne, and StarHub). |
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