Liberalization in the mobile phone industry and its impact on Singapore consumers.

• Main Authors: Tan, Chee Guan., Lim, Kenny Kain Ming., Ng, Kong Chian.
• Other Authors: Gupta, Vivek
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/8495
• Institution: Nanyang Technological University

A study on the perceived effects of liberalization in the mobile phone industry. Also touched on the issue of customer loyalty and performance evaluation for the 3 main mobile telecom operators (SingTel, MobileOne, and StarHub).