Evaluation of short message service using SERVPERF and perceived value
SERVPERF model and perceived value are used to evaluate the Short Message Service(SMS) in Singapore. The relationship explored include: 5 dimensions of service quality and perceived value vs customer satisfaction, customer satisfaction vs behavioural intentions, behavioural intentions vs extent of u...
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Main Authors: | , , |
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Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8505 |
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Institution: | Nanyang Technological University |
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